Wealthy Ave.

To Cottage Grove



Division United is a project to come up with transportation and development improvements that benefit the people of South Division Avenue.



  • Housing stays affordable.

  • Jobs are accessible by bus, biking and walking.

  • Businesses flourish.

Help us plant the seeds to make South Division Thrive.

South Division Avenue is ready to grow. As it does, we want to ensure our recovery is strong. Our commitment is to find the tools to make sure the community comes first as growth and recovery happen.


This is citizen-driven project, and there is a seat at the table for everyone. Participation from all members of the community is critical in creating the best plan for the people, neighborhoods, and businesses of South Division.


No one knows your neighborhood better than you do. So far, we have learned that keeping your diversity and values intact is a priority as growth happens. We want to make sure this is part of the future growth of this unique community.


The area of South Division we’re planning for is a close walk to the Silver Line bus. The Silver Line is a unique asset for connecting residents, businesses and students along South Division. There are many bus stops between 60th Street and Wealthy Street.


Strategic Planning Documents

We want to include everyone in the growth of our neighborhoods. Please watch the short summary videos outlining each of the seven strategic recommendations for the Division Avenue corridor. Please download and read about the strategic recommendations that are being proposed and then give us your thoughts in the comment form below as well.

1. Introduction To Division United

1. Introduction To Division United

Division United is a project that leverages the Silver Line Bus Rapid Transit service on the Division Avenue corridor as an agent for investment, through a partnership with The Rapid and the cities that it serves, which include Grand Rapids, Kentwood, and Wyoming. This project has engaged residents in order to provide people with a choice of housing and employment opportunities that would support them as well as make the Silver Line a convenient choice of transportation.

2. Economic Development Toolkit

2. Economic Development Toolkit

The Economic Development Toolkit outlines financial and municipal resources that would be applicable for medium and large scale developments and experienced developers. Although this toolkit provides many tools to reduce development costs, significant and sustainable change in a community isn’t possible unless community-oriented development begins with education, and grows from education to implementation.

3. Mobility & Connectivity Toolkit

3. Mobility & Connectivity Toolkit

To be used in conjunction with the other toolkits, the Mobility & Connectivity Toolkit provides broad guidance on the tools and options currently available to support safe transportation on Division Avenue. Options currently available include converting outside travel lanes to all-day bus and bike lanes, reducing lane widths, reducing pedestrian street crossing lengths, and implementing pedestrian refuge islands.

4. Development & Zoning Toolkit

4. Development & Zoning Toolkit

The intended audience for this toolkit is primarily a resource for zoning and planning professionals on how to maximize zoning to facilitate small scale development and infill. This toolkit identifies challenges and barriers within zoning and identifies equitable solutions to overcome these challenges in order to support small-scale, incremental development within the Division Avenue corridor.

5. Placemaking Toolkit

5. Placemaking Toolkit

This toolkit outlines how implementing placemaking within the corridor will provide opportunities to share culture, add amenities, create enjoyable spaces in currently vacant areas, and make room for new community-oriented activities. Placemaking is done through empowering community members to take ownership of their corridor, which makes placemaking a perfect catalyst for growing social justice, economic development, cultural representation, and improving streetspaces.

6. Equity Toolkit

6. Equity Toolkit

This toolkit is designed to provide recommendations for equitable conditions throughout the corridor such as a mobile health clinic, access to healthy food, anti-displacement plan, and a technology and youth center to name a few. Each recommendation consists of an action card with an estimated implementation timeline and lists potential partners that could assist in achieving these recommendations.

7. Strategy & Station Plans

7. Strategy & Station Plans

This toolkit has three primary goals: to identify grants and programs already in place in Michigan that municipalities can leverage to support redevelopment, to identify what new programs could be considered by the legislature/local governments, and to present case studies of the ways in which
existing funding tools have been leveraged by developers.


We want to hear your comments about any of the strategic planning documents here. If you have questions or comments about the recommendations in the seven documents please fill out this form. Please fill out a new form for each of the recommendation documents you have comments or questions on.


Thank You For Participating!



Lecture Recording

Recorded On:

November 19, 2020: 6:30 - 8:30p EST

Virtual Format: Zoom

Grand Rapids, Wyoming & Kentwood, MI Lecture by the Incremental Development Alliance with Monte Andersen on November 19, 2020.

See our recent event photos by clicking here.


Do you live in Kentwood, Wyoming or Grand Rapids?

If so, we want your thoughts on how to build the best possible community along South Division Avenue. Let’s come together to create a plan for how our neighborhood will grow and do our best, with the tools we have, to make that vision a reality.

Thank you for your interest!